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The Councillor for Tourism, Fulgencio Garcia, and the Director of the Office of Marketing of Tourist Murcia, Juan Ángel Martínez, inaugurated this morning at the Museum of Archena the 'Training workshops aimed at tourism companies', organized by SEGITTUR, the Secretary of State for Tourism, and City of Murcia.

In particular, we have discussed this morning the topics "Visual Thinking: Using the lateral and visual thinking in creating tourism products" and "Social networks, key in promoting tourism products".

The first shows a different way to create tourism products and services and the second wants to help attendees improve their tourism business presence through online advertising in social networks.

These workshops are part of the National and Integral Plan of Tourism (PNIT) 2012-2015.

Thus, the Ministry of Tourism and the City want to encourage the creation of new and innovative tourism products that give value to the cultural, natural and gastronomic heritage of the region of Murcia and Archena.

Two free eminently practical training workshops.

Source: Ayuntamiento de Archena