Portal de Archena
www.portaldearchena.com
Miguel Lloret, Managing Director of Spa Archena and Patricia Fernandez, Mayor of Murcia, presented this morning at the resort's facilities, developments and projects spa and resort town level.
Archena Spa participates in the European project "In the Footsteps of Rome"
"In the Footsteps of the Romans" is a project born from the European Spas Association with the dual purpose of strengthening intercontinental tourism to reach Europe and recognize the quality and the millennial history of spas and spa Archena.
It is a unique international collaboration in the world because it is based on history and tradition of the hot springs that were established in antiquity, around 2000 years ago by the Romans, thanks to which the thermal water is used in our days as recreation or relaxation as well as for the treatment or prevention of chronic diseases.
For his part, the Mayor of Murcia has highlighted the "excellent relations between the institution and the Consistory thermal archenero. Testing these claims are celebrations and conferences and / or scientific and political events taking place in Spa Archena".
The Mayor also explained that "joint projects are being developed to promote tourism between the company and the thermal spa Ayuntamienrto both as the municipality itself and we will be attending the upcoming national and international fairs of tourism."
Following the project 'In the footsteps of Rome', Lloret said that to participate in this collaboration, it is necessary to demonstrate the ancient story of the spa facilities and Murcia, the best evidence found in his compound, in water and in numerous Roman remains have.
Participants in the project will be both complex thermal spas as well as having a proven Roman history, should prove the quality of its facilities through a common quality control.
The facility has since 2006 EuropeSpa seal ensures the quality requirements.
EuropeSpa is the only stamp of quality throughout Europe, which is made of a transparent and verifiable criteria.
The project is created to be more than just a set of common marketing tools, will be presented both within Europe and in other continents, and includes the following:
- The development of domestic and international packages.
- The joint presence on a website and social networks.
- The publication of a joint booklet (in Russian, German, English, Chinese ...)
- Joint Trade Fairs in Europe (ITB, WTM, BIT, TOUR, Moscow and Yekaterinburg), China (Shanghai), Japan (Tokyo) and EE.
UU.
(ASTA)
- A close collaboration with the travel industry, especially with tour operators partner countries, joint workshops, roadside shops, as well as media and public relations activities.
Besides the above booster for international tourism into Europe and for health tourism destinations less known, the project gives additional value to the tourism season.
Thanks to this project will expand the tourism season in spas.
The project also has both a positive effect on the labor market, and for jobs to be created in economically underdeveloped areas.
Mayor: "Archena has enough tourist infrastructure"
In this same press conference, the first municipal authority, Patricia Fernandez, stated, that "is a tourist Archena hundred percent, because we have buildings, monuments and sites and places of great tourist attraction (three museums, palaces Monumental two historic churches and the Riverwalk, the largest in the region, are just a few examples) and catering establishments and hotel infrastructure (over 850 places of accommodation and catering establishments fifty) to attract vsisitantes and tourists of all kinds. "
Archena Spa works hard for and for the international market
Archena Spa since 2012 has a specific department with professionals who deal exclusively international market
Throughout the year, the department has come to the annual meeting of International Fairs ITB Berlin, St. Petersburg and Moscow, and has agreements with major Russian operators, ie, Vremya, Versa and Terramar.
He has also held meetings and trips with numerous tour operators fram international and Euro Med Spa, Versa, Vremya, Via Travel and Daltour of Russia, Puurenkuur, the Netherlands, Norway Smiltur Bekhterever and Norwegian
Archena Spa has created a specific fee for the international market and has professionals serving customers in a personalized manner in English, German, Russian and French
The medical department Archena Spa celebrates 25 anniversary
The physiotherapy department Archena Spa is celebrating its 25th anniversary with the development of different scientific and technical activities.
25 years in which management, medicine and physiotherapy in harmony jointly worked by and for the health of their customers.
"We were the first resort that had a medical professional team and I dare say that the only currently has 4 physicians on staff," remarked Mr.
Miguel Lloret.
Under the historical theme "Spring Health", the last 25 years has sought to develop a project based on the professionalism of all its departments, constituting a dynamic synchronization settings and objectives and results.
An updated management a necessary and decisive medicalization, plus a set of physiotherapy techniques, have been used as wires in the now dynamism and Spa Archena that a singularity.
During these years, the spa has been considered essential to the collaboration agreements with universities made.
It has remained a loyal collaboration with the college environment, generating a Department of Hydrology and hydrotherapy through the UCAM, developing every summer course "Balneotherapy. Medical use of thermal waters through the history" of the University of Sea as well as other various collaborations made in a timely manner.
In this dynamic.
Accommodate scientific meetings are given which are based on some research projects through the Department of Hydrology are being developed.
Seminars on Health Tourism, Sports Medicine and Health Management, are special development events at this time to recognize a few years since the consideration of production, have given support for a much needed line of work in the field of health.
As health space, Archena Spa is considered the number one locale to offer therapeutic positioning within Cures sector.
Success of occupation in 2013
The occupancy data recorded by Archena Spa during the first six months of the year are very positive and show the confidence that customers continue to place in the complex.
With a 83% occupancy, April and May are presented as the highest levels so far and with a difference of occupation with respect to data recorded in Murcia for 4 & 5 stars 35%.
While in Murcia occupancy stood at 54% in March, Archena Spa came to 76%.
With respect to forecasts and taking into account the data obtained so far, Archena Spa remains optimistic and expects an average monthly occupancy around 74%, up by 4% last year data.
The months of maximum occupancy will be August, September, October and November, exceeding 80%.
Source: Ayuntamiento de Archena
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